![]() Their Welcome Email boasts a 66% unique open rate and 20% click rate, both of which are above industry standards. Jars by Dani will never leave a bad taste in your mouth and that doesn’t end with their desserts. The strongest results have come from Abandoned Cart campaigns and Welcome Email series. Using the Remarkety marketing platform, Jars by Dani saw a steady increase in sales. The GoalĪ budget friendly, data-driven email marketing platform that could easily integrate with her online store to produce automated emails that engage and convert – without sucking up all of her time. After the boom of her business, and brand recognition, Dani took initiative to polish her website and enhance email marketing engagement with customers and increase sales via data-driven email marketing. For any up and coming business, breaking into eCommerce can be tricky. What started as a one woman show, expanded into a close knit team of seven pastry chefs, a larger cooking space and new marketing initiatives. Dani’s entrepreneurial instincts propelled her to expand. ![]() Since then, her jars have been an absolute must at events hosted by the largest in their industries including Google, Barney’s New York and Ralph Lauren. ![]() Connections in the fashion industry opened doors for Dani. The muse of her inspiration dawned on her one day in a Michaels craft store.īrand recognition boomed just four months after launching her business when she landed her first major customer, Diane Von Furstenberg. Dani spent her college years studying for Med school, but made a quick turnaround after she discovered a newfound passion. Like many of the greats before her, inventors of popsicles, ice cream cones, and chocolate chip cookies the idea sort of just fell in her lap. The transition from spring to summer also brought about new decadent flavors including strawberry shortcake and perfect peach.ĭani Beckerman, founder of Jars by Dani, hit the ground running with her trendy NY treats. ![]() Jars by Dani are colorful and fun desserts in jars layered in heavenly flavors of cake, frosting, chocolate chips and more.įeatured flavors include Lovely Lemon bar, Cookie dough, White chocolate, Cookies and Creme, Fudge Brownie and Peanut Butter. In 2019, Beckerman teamed up with Talenti on a limited-edition partnership that combined gelato and her cake jars, but her latest ice cream cakes are the first product that's here to stay in the brand's decade-long history.Taste the rainbow officially has a new definition. or $11 for 8 oz.) features layers of brownie, sugar cookies, cakes, whipped creams, mousses and more toppings. The dessert guru created layered treats in Mason jars that combined more than just cake and frosting - each jar ($7.25 for 4 oz. RELATED: Shake Shack Has a BOGO Deal on Milkshakes for the Rest of the Summer - Here's How to Get Yoursīeckerman started her N.Y.C.-based company by making and selling cake jars 10 years ago. "Part cake, part Jar, part ice cream sundae. "This is truly a new category of dessert," founder Dani Beckerman tells PEOPLE. Pink vanilla cake, vanilla ice cream, pink sprinkles, fresh strawberry filling, chunks of sugar cookies, and whipped cream are topped with a strawberry shortcake crumble in this option. Real strawberries make the strawberry shortcake ice cream cake a fresh-flavored choice.
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